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Marketing channels, also known as distribution channels, refer to the various pathways through which products or services move from the manufacturer or provider to the end consumer. These channels encompass a series of intermediaries, such as wholesalers, retailers, and agents, who facilitate the distribution process. They can be direct, where products go directly from the producer to the consumer, or indirect, involving intermediaries. Effective management of marketing channels ensures products reach the right market segments at the right time. Companies choose their channels based on factors like target audience, product type, and market reach, aiming to maximize efficiency and customer accessibility.

The Power of Marketing in Startups: Fuelling Innovation for Success

jeffri September 19, 2023 startups Comments Off on The Power of Marketing in Startups: Fuelling Innovation for Success 12

Introduction In the fast-paced world of startups, marketing plays a pivotal role in driving growth and success. With fierce competition and limited resources, startups need to leverage innovative marketing strategies to stand out in the market and capture the attention of their target audience. In this article, we will explore the power of marketing in startups, how it fuels innovation, and the key strategies that can lead to startup success. The Impact of Marketing in Startups Marketing is not just about promoting products or services; it is the driving force behind a startup’s growth and success. Here are some key …